Have You Thought Of Using Free Offerings To Obtain Additional Customers?

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Don't you just love freebies? I know I do.

I've been in two scenarios lately as a customer, when I received a surprising freebie. After ordering my bagel and coffee at the Bagel Bar, the girl behind the cashier offered me a free bottle of mineral water. I was about to order a glass of water anyway, so this came as a welcome gift.

A few days after, I went buying a steak at the meat counter in my nearby supermarket. I was chatting with the guy behind the counter about the fact that there didn't seem to be a lot of meat for so much money.

He apparently took pity on my miserable face when he said - "Tell you what sir, you can have this other steak for the same price" and he slapped an extra steak on top!

So what do we learn here? The lesson is that almost all customers love a freebie and if they get one from a supplier it creates a positive relationship. And if people buy goods at your online business, on the delivery section, give them some bonuses and they will love you for that.

As customers, we're more likely to come again and do business with people who offer us freebies and we're more likely to tell other people all about our positive experience. It's good practice to give your customers freebies sometimes but don't over do it. If you blast your email database with daily gifts you are going to miss the goal and your internet marketing business is going to suffer for it..

I once found a story article about a restaurant owner who would occasionally give people a free meal. At the time when a group of diners or a family called for the bill he would spontaneously announce that for this meal, they were his guests and they didn't have to pay for their meal.

Could you imagine how these people felt - what they said to friends and work partners the next day? The free meal probably cost the restaurant owner a lot less than advertising in the city newspaper and it also attracted a lot more new customers.

The Law of Reciprocity states that - "If you do something for someone - he/she will want to repay you - to give you something."

Why don't you come up with some little freebies you can offer your customers that'll encourage them to come again and also spread their positive experience. And while we're at it - why don't we try the same thing with your employees. Even your personal relationships - a small unexpected gift or an act of kindness can do miracles for any relationship.

Believe me, once you begin to do it, you'll have many more happy customers, happy staff and appreciative friends and relatives. It will help your internet marketing business stay strong and grow.

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